My Kmart face!

I am in love with Kmart, I find it impossible to not go there when I go to the mall, and every time I do I seem to end up buying something. This happened the other day, when I went in to buy a tshirt and came out with a tshirt, leggings and also some makeup.

Last week I saw Morgan from Hyacinth Girl post her $20 makeup challenge, using Kmart products, and I was inspired. I wanted to try on all of my new products, and I combined this with a bit of a challenge – do an entire face of makeup using only products that can be bought at Kmart. Some of them I actually bought elsewhere but they can be bought at Kmart, so let’s not be nit picky!

I started with Maybelline Dream Pure BB cream in the shade light, which has pretty decent coverage, and just put it all over my face with my fingers. Next up was one of my new purchases, ELF Studio Under Eye Concealer & Highlighter. I put the concealer, which was in the shade light under my eyes, and blended it with a brush, and then repeated with the highlighter, to brighten the darkness under my eyes. It said that the highlighter can be used as an eyeshadow primer, so I put it on my lids too. It did give a nice lightness to the areas, but wasn’t overwhelmingly shimmery. I set it all with Rimmel Stay Matte powder in transparent, which is my usual powder of choice.

ELF Studio concealer and undereye highlighter swatch
Swatches of the ELF concealer and highlighter compared to my usual concealer

Once my base was done I used my ELF brow kit, in light, to fill in my brows before putting Maybelline Color Tattoo in Bad to the Bronze all over my lids. Then it was eyeliner time – I bought this brown eyeliner pencil from Kmart’s Face Eyes Lips Nails range to keep in my emergency makeup kit at work, so I was pleased it was so cheap. It wasn’t as smooth as I usually like to use, but for $5, and considering I won’t use it too much it’s okay. I didn’t take a photo since it wasn’t that interesting to look at, but it was a nice and subtle look. For mascara I used my favourite Maybelline The Falsies Big Eyes.

Then came the item I was most excited about – BYS Lip Tar 02 Party in Ibiza, which cost about $7 (I threw away the receipt like an idiot). My friend Jay wore one of these once and I was so impressed with its staying power over lunch that I vowed to buy one, and so I did. I love the bright pink colour and it lasted really well through a meal that usually would remove all trace of colour. It was a bit fussy to apply, as it comes with a tiny brush to use, but I think with practice it’d get easier.

BYS Lip Tar 02 Party in Ibiza swatch
So bright!

And here’s how it looked all together!

Kmart makeup face BYS lip tarI think a lot of people write off Kmart and other cheaper stores as having poor quality makeup but a lot of the time there are a lot of great products there – as my beautiful pictures should show you (haha sorry for being obnoxious). Considering how outrageously expensive cosmetics are in NZ, it’s a good idea to not let snobbish-ness about brands mean you overlook some real gems. I use a mixture of cheaper and more expensive brands most days, and I think just because something is cheap doesn’t mean it’s bad, and vice versa – more expensive brands can definitely have some fails.

Are there any Kmart makeup products you can recommend?
I’m always on the lookout for new things to buy on my frequent visits!

Lena x



  • I love this post, your swatches are fab! Keep writing, i’d love it if you’d give my blog a glance too! Emma x

    • Thanks 🙂 I always try to do clear swatches of things because I really value them on other blogs. I’ll check yours out now.

  • Tasha

    Hiiii! I’ve nominated you for the Liebster award – check out the details here 🙂

    • Oh thank you!

  • Nim

    I think Elf is a great brand but too hard to find it in dubai

    • That’s a shame – have you looked at buying it on It only recently became available in stores in NZ.

  • I love that Kmart now sells Elf products! I’d love to try that elf concealer/highlighter, it sounds great. You look gorgeous btw! 🙂 Xx

    • It is really good, definitely brightens up under my eyes. And thank you 🙂