Maybelline New York are launching a lot of new products in New Zealand this month, and I was very kindly sent some of them by Pead PR. One of the things that is being released is a range of Color Tattoo Pure Pigments – highly concentrated powdered eyeshadows in a long-lasting formula. I received four of the colours, and from reading about what’s available in the USA where these have been out for a year, it looks like there will be 12 in the line.
The colours I received are, from top to bottom:10 Brash Blue, 15 Potent Purple, 25 Wild Gold and 40 Improper Copper.
My immediate thought when I swatched them was that Improper Copper seemed similar to the cream Color Tattoo in 25 Bad to the bronze. I wear that cream eyeshadow all the time, especially as part of my quick work makeup look. Improper Copper is definitely a warmer colour, but I think they could work very nicely together, using the cream shadow as a base.
Brash Blue and Wild Gold are colours I’m not sure how I will wear, but I’m going to experiment with them so that I get out of my makeup comfort zone. I love Potent Purple and I have a tutorial involving it coming up soon!
The packaging is different to a conventional eyeshadow – the powder is in the bottom part of the container and has a sifter that you use to get the pigment into the lid, which you apply from there. It’s similar to the packaging for a lot of mineral powder foundations, if you are familar with those. I would recommend not having them bouncing around inside your bag – in spite of the sticker seal, it’s likely that a lot of powder could come out into the lid. However, If they’re stored flat then it shouldn’t be any trouble. I like that you can see at a glance what colour the shadows are with the labels. It can be a little bit difficult to get used to using a loose powder eyeshadow, and I wouldn’t recommend trying to use your fingers – you will definitely need brushes for this! To use them, I tapped a small amount of powder into the lid, and picked it up with a dense eyeshadow brush. You only need a very small amount of the pigment, so these are really good value – they’ll last for a really long time.
I wore Improper Copper for a casual look on Sunday, and I was pleased with its durability. Maybelline touts these as lasting 24 hours but as I never wear makeup for quite that long I can’t say whether it will last that long. I wore it for about 8 hours though, and it still looked great when I went to take it off. I didn’t wear an eyeshadow primer with this, because I wanted to test the performance without anything else interfering. I paired it with a brown eyeliner pencil, and Maybelline Volum’Express The Falsies Big Eyes mascara that is also being launched in NZ in July – I have previously reviewed that mascara too.
The pigment added a very subtle, but beautiful shimmer and colour to my eyelids, which I thought was perfect for a casual look. I chose to wear a pinky-nude ‘my lips but better’ lipstick with it but I’ll be experimenting with how it looks with other lipsticks over time. If you paired it with heavier eyeliner and other darker shadows it could create a really nice smoky eye too.
I don’t know of any other ‘drugstore’ type brands that have anything similar, only a couple of higher end brands and of course lots of indie brands, so it will be interesting to see if these are as successful as the cream color tattoos. There are a lot of people who do rely on using their fingers or foam applicators that come with a lot of eyeshadows, so I’m not sure how it’ll fare with them but maybe these will give them the push to upgrade to brushes.
I was really impressed with these pigments, especially considering the affordable price – the RRP is only $13.99, and you get 1.5 grams of pigment. I’m looking forward to trying out more of the range when they are released in NZ stores soon, it looks like there are some really pretty colours. If you’re after some great eyeshadow colours in a range from neutrals to bolder shades, then I would suggest you pick up some of the Maybelline Color Tattoo Pure Pigments once they are in NZ stores – and if you’re reading this from somewhere that they’re already in stores, then you should get some now!
Disclosure: I was sent these for free by a PR company, but I review products honestly, in the same way regardless of whether I am sent something or purchase it myself.