Meet Mark – no, I’m not talking about a boy – it’s a new cosmetics range. Brought to you by Avon, Mark is a capsule collection for beauty lovers who enjoy bold colors and creative looks. It’s a bit of a different path for Avon, which has been around for over 100 years and has usually resided at a more classic end of the market. I was sent a few different items from the range, and it was the nail polishes that drew my eye first. The Mark Gel Shine Nail Enamel promises gel-like results without a UV lamp, or even a top coat. Time to put it to the test…
I love getting gel manicures, but the cost of having them done at a decent salon means that I don’t get my nails done with much regularity. A number of brands have come out with nail polishes that claim they have similar lasting time to gel without lights. So far none of them have really wowed me but I always live in hope. The Mark Gel Shine Nail Enamel says you don’t even need a base or top coat, but I didn’t know that when I tried it so I used them out of habit. Ooops. I have two shades out of the nine on offer – Purplicious and Sheer Love.
Of the two, Purplicious is my favourite by far. The dark purple is something I didn’t already have in my extensive nail polish collection, so it filled a hole there. It was opaque in 2 coats, whereas Sheer Love took 3 and still had visible nail line. That’s to be expected with a shade that light though. Both polishes were long wearing, but not quite as long as a traditional UV gel manicure. After 7 days I had some tip wear on Purplicious, so I touched up the ends and that got me through another 3 days. That included gardening, cleaning, and doing the dishes (with gloves, of course). I had a patient at work ask me if my polish was shellac when I was wearing Sheer Love because she thought it looked so good.
Mark Gel Shine Nail Enamel sells for $17.99 per 12ml bottle. The mark. range can be purchased online or through an Avon representative. Delivery times and costs are as follows:
Representative Delivery (FREE): 5 – 15 business days
Direct Delivery ($12.95): 2 – 5 business days (4 – 10 business days NT, TAS, WA, Nth QLD).
Representative Delivery (FREE): 7 – 15 business days
Direct Delivery ($12.95): 4 – 7 business days (4 – 9 business days regional / rural).
I’ve never purchased from a direct-sales company, as their sales structure and promotional tactics have put me off. I’ve only ever reviewed one other direct sales product (Jamberry Nail Wraps) despite receiving thousands of messages over the years to either promote or sign up to distribute myself. Avon has stood the test of time and doesn’t appear to be aggressively marketed, or rely heavily on making money from signing more reps up.
The downside of the direct sales approach Avon uses is that it’s not good for impulse purchases. If I was to order a nail polish, and want it within the week, the cost would be $17.99 for the polish + $12.95 for shipping = $30.94!!! To make it more cost effective you’d have to do a bulk order or be willing to wait the time & hassle for representative delivery. I don’t know how this can be viable in this day and age of instant gratification and online shopping. It’s designed to encourage you to shop via a representative but that just seems so old fashioned to me. I can’t imagine many millenials buying makeup from a catalogue and waiting up to 3 weeks for delivery. It’s a shame really, because what I have tried from Avon I’ve quite liked, but I would like to be able to access it easier.
In summary, I loved the polish, but the distribution methods are so unappealing that I don’t think I’d be buying any of them myself. I’m interested to hear what you all think about direct selling businesses? Do you buy from them? What do you think of this polish?