Last week I was invited to the launch of Benefit’s new Roller Lash mascara. It was held at Dry & Tea at City Works Depot, which incidentally was somewhere I had been wanting to go for a while! I headed along with a few blogger friends, and we were all eager to check out what had been a mystery for us until that point. The Benebabes were there, and we got the chance to try out this fab new mascara, as well as lots of the rest of the Benefit Cosmetics range.
I’ve always liked Benefit’s stylings, from the counters to the packaging, the 50s look that the often go for is right up my alley. This event was no different, the salon was decked out to look like a 50s hair salon which was so cute. The Benefit girls were all dressed up in outfits reminiscent of Frenchy in the Beauty School Dropout song in Grease – I didn’t take a picture of them, but here’s one from Benefit NZ’s instagram.
The idea behind the new Roller Lash mascara is that it’s like a hair roller, but for your lashes. The Hook N Roll brush design catches, lifts and curls your lashes, all at once. As someone who hates fussing about with an eyelash curler, this was very appealing to me. In comparison to other mascaras I found that it definitely does lift and separate my lashes – no need to fuss about with a lash comb either. The brush has a curve to it which works really well to encourage the lash into the oh-so-desirable curl shape
Taking photos for this post made me realise just how hard it is to take photos of your eyelashes – I had to make a pretty weird expression to demonstrate how good it makes my lashes look. I know people always think bloggers rave about products just because they get sent them, but that’s so not me. I genuinely like this, and I went home and threw out (well, put in a box for an empties post) a few different semi-dried up, not so great mascaras, because this is now my one true love. I was also quite pleased with how easily it removed with my Simple Micellar Water, since if I have to scrub to get a mascara off I probably won’t wear it very often. Oh, and since I raved about Benefit’s cute packaging towards the beginning of this post, I better show what it looks like: