Benefit Roller Lash mascara

Last week I was invited to the launch of Benefit’s new Roller Lash mascara. It was held at Dry & Tea at City Works Depot, which incidentally was somewhere I had been wanting to go for a while! I headed along with a few blogger friends, and we were all eager to check out what had been a mystery for us until that point. The Benebabes were there, and we got the chance to try out this fab new mascara, as well as lots of the rest of the Benefit Cosmetics range.

Benefit Roller Lash mascara launch

I’ve always liked Benefit’s stylings, from the counters to the packaging, the 50s look that the often go for is right up my alley. This event was no different, the salon was decked out to look like a 50s hair salon which was so cute. The Benefit girls were all dressed up in outfits reminiscent of Frenchy in the Beauty School Dropout song in Grease – I didn’t take a picture of them, but here’s one from Benefit NZ’s instagram.

Benefit Rollerlash

The idea behind the new Roller Lash mascara is that it’s like a hair roller, but for your lashes. The Hook N Roll brush design catches, lifts and curls your lashes, all at once. As someone who hates fussing about with an eyelash curler, this was very appealing to me. In comparison to other mascaras I found that it definitely does lift and separate my lashes – no need to fuss about with a lash comb either. The brush has a curve to it which works really well to encourage the lash into the oh-so-desirable curl shape

Benefit Roller Lash and They're Real mascara brush comparison
Roller Lash top, and They’re real, bottom
Benefit roller lash mascara on lashes
Roller Lash on my lashes

Taking photos for this post made me realise just how hard it is to take photos of your eyelashes – I had to make a pretty weird expression to demonstrate how good it makes my lashes look. I know people always think bloggers rave about products just because they get sent them, but that’s so not me. I genuinely like this, and I went home and threw out (well, put in a box for an empties post) a few different semi-dried up, not so great mascaras, because this is now my one true love. I was also quite pleased with how easily it removed with my Simple Micellar Water, since if I have to scrub to get a mascara off I probably won’t wear it very often. Oh, and since I raved about Benefit’s cute packaging towards the beginning of this post, I better show what it looks like:

Benefit Roller lash mascara

Benefit Roller Lash Mascara is available at Benefit Counters now. If you don’t have a local Benefit counter, you can purchase from Sephora NZ or Sephora AU. Will you be checking this mascara out?

lena x



  • Ooh! I’m very excited. I never warmed to they’re real so maybe this is my bene-soulmate.

    • Perhaps it is! I have a mini of they’re real but I don’t tend to use it that often, but I really like this.

  • This packaging is so cute and I am a sucker for packaging…

    • It’s so cute! It doesn’t sacrifice function for form either, like it’s kind of big but it’s not ridiculous.

  • The packaging is so cute for this mascara! I honestly can’t wait to try it out myself! It looks fantastic on you Lena 🙂

    Sarah | Bows & Pleats

  • Sounds fab Lena! I’ve never tried any of Benefits’ mascara. Sounds like this could be the first one!

  • So keen to try this! I love the other Benefit mascaras, especially BadGal Lash, hopefully this one lives up to that!

  • Great post Lena! I was thinking of getting some they’re real mascara when I’m in Auckland next, but think I might get this instead. Can’t wait! 🙂

  • Wow that brush looks like a game changer! I currently use Benefit’s ‘They’re real’ mascara and get so many comments about it. Holding out for the end of March!

  • Niesha ~

    Im pretty keen to give this a try!
    I quite like they’re real, so Im sure this won’t disappoint either.

    I know what you mean taking eye pictures, I find them hard too!

    • Getting a photo that shows the lashes well without the rest of my face making a weird expression is borderline impossible so I end up just cropping them haha.